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Top Celebrities Including Donald Trump and Justin Bieber Hold Millions in Crypto Assets, Despite Industry Challenges



Since the meteoric rise of NFTs in the summer of 2021, a diverse array of mainstream celebrities have ventured into the realms of Web3 and cryptocurrency. While a significant number have since redirected their focus towards other ventures, a noteworthy few have maintained their stake in the industry. Among them, a select group of high-profile individuals stands out not only for their substantial crypto holdings but also for their considerable followings on Elon Musk’s social media platform, X.

A revealing analysis conducted by Arkham Intelligence has shed light on the crypto assets of celebrities with the most extensive followings on X. Primarily, these assets consist of Ether (ETH) and various NFTs. Topping this illustrious list is none other than former U.S. President and Republican candidate Donald Trump, whose digital asset portfolio is estimated at an impressive $7.1 million. A significant portion of this, approximately $5.15 million, is attributed to proceeds from his NFT collection titled TRUMP. Interestingly, Trump has also hinted at the possibility of integrating crypto donations into his campaign strategy for the upcoming U.S. elections in November, signaling a potential expansion of his involvement in the digital asset space.

Justin Bieber, the pop sensation, occupies the second spot with blockchain assets valued at around $453,000, the majority of which is held in ETH. Bieber’s last known activity in the crypto domain dates back two years, specifically to his engagement with Yuga Labs’ Otherside project on the NFT marketplace OpenSea.

Following Bieber are soccer superstar Neymar and comedians Jimmy Fallon and Kevin Hart, ranked third, fourth, and fifth, respectively. Their crypto net worths are reported at $56,500, $114,000, and $40,500, showcasing a diverse involvement of celebrities in the cryptocurrency and NFT markets.

The NFT boom saw celebrities like Bieber and Fallon making significant investments in high-value collectibles, such as the Bored Ape Yacht Club, through platforms like MoonPay. This platform offered a specialized service catering to celebrities and other high-profile figures keen on exploring the burgeoning market of digital collectibles. However, the landscape has drastically shifted three years on. The once-thriving NFT market has cooled considerably, with more than 95% of these assets now deemed of negligible value. This downturn has not gone unnoticed by regulators such as the SEC, which has taken action against prominent creators.

Legal challenges have been mounted against projects like Dapper Labs and initiatives like Ashton Kutcher’s Stoner Cats for allegedly offering unregistered securities to the public. These developments underscore the volatile nature of the NFT and cryptocurrency markets and the increasing scrutiny they face from regulatory bodies.

The engagement of celebrities in the crypto space has undeniably played a role in drawing public attention to cryptocurrencies and NFTs. However, the fluctuating fortunes of these digital assets highlight the complex and often unpredictable dynamics at play. As the industry continues to evolve, the experiences of these high-profile investors may offer valuable insights into the potential risks and rewards associated with the digital asset market. Whether these celebrities will deepen their involvement in crypto or gradually withdraw remains to be seen, but their actions will undoubtedly continue to influence public perceptions and potentially the regulatory landscape of the cryptocurrency and NFT sectors.

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