Bitget Partners with UNTOLD Festival to Amplify Crypto Presence in Global Youth Culture

Bitget, one of the leading cryptocurrency exchanges in the world, has embarked on an ambitious global expansion by forming a strategic partnership with UNTOLD, a renowned music festival ranked among the top three worldwide. This collaboration, which will kick off in August during the UNTOLD X festival, signals a bold entry into the entertainment sector, with plans extending to the UNTOLD Dubai event later this year. With an expected attendance of over 400,000 music enthusiasts, Bitget aims to amplify its presence within the cultural landscape, inviting attendees to “Feel the ₿eat.”

This ground-breaking partnership represents Bitget’s most significant venture into music and youth culture to date. After collaborating successfully with high-profile brands such as LALIGA and MotoGP, this alliance with UNTOLD highlights Bitget’s commitment to securing a prominent position within the cultural zeitgeist. The partnership seeks to integrate Web3 technology into the festival experience, ensuring that participants feel the pulse of innovation from the main stage to behind the scenes at each concert.

Bogdan Rădulescu, Co-Founder and Chief Business Officer of UNTOLD Universe, expressed enthusiasm about this synergy, stating, “We’re thrilled to welcome Bitget as a global partner of UNTOLD. This collaboration is not solely about sponsorship; it focuses on bridging music, culture, and finance for the future. Together, we aim to craft experiences that redefine communal connections and celebrations across various continents.”

UNTOLD has established itself as a cultural cornerstone over the years, consistently attracting some of the biggest names in the music industry. The festival has showcased acts like Imagine Dragons, Lenny Kravitz, and Major Lazer, in addition to serving as a platform for electronic music legends such as Martin Garrix and David Guetta. As UNTOLD gears up for its 10th anniversary, anticipated performances include artists like Post Malone and Tiësto, ensuring that the event will be unforgettable. Bitget intends to be an integral part of this celebration, offering fans immersive experiences ranging from exclusive lounges to backstage access.

Gracy Chen, CEO of Bitget, emphasized the company’s vision connecting with the next generation, saying, “We’ve collaborated with athletes, champions, and now—rockstars. UNTOLD speaks in a language that resonates with the youth, just like we do. Whether patrons are enjoying the festival atmosphere or engaged in trading, Bitget is dedicated to ensuring that every moment becomes memorable. More significantly, we aim to foster connections, dance to the rhythms of popular culture, and showcase that cryptocurrency serves as a means for participation in larger communities.”

Bitget’s strategic alliances extend beyond music; the company is making waves across various sectors, evidenced by its presence at high-octane events like MotoGP. From offering backstage access to elegantly-curated VIP experiences, Bitget promises not just participation but a unique way to engage in entertainment. The collaboration will have a prominent presence during UNTOLD’s 10th anniversary celebrations in Cluj-Napoca, and will transition to the bustling cultural hub of UNTOLD Dubai later this year.

The partnership exemplifies a noteworthy shift in both crypto and entertainment industries, emphasizing the intersection of technology, finance, and popular culture. As cryptocurrency becomes increasingly integrated into mainstream experiences, Bitget and UNTOLD are paving the way for innovative forms of engagement at events that resonate with diverse audiences.

As the excitement builds for these festivals, fans can look forward to a distinctive blend of music and cryptocurrency. This endeavor not only enhances Bitget’s visibility but represents a larger narrative about the adaptability and relevance of cryptocurrencies in everyday life, particularly among younger generations eager for more interconnected and immersive experiences.

Next summer, as the global music community gathers for the jubilees at UNTOLD, attendees can expect a fusion of sounds and the dynamic energy of cryptocurrency culture—all orchestrated by the visionary leadership of Bitget and UNTOLD. The partnership promises to unveil a new chapter in event experiences, reinforcing the notion that both music and technology are integral to shaping future social landscapes.